| 000 -LEADER |
|---|
| fixed length control field |
00613nam a2200217#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000028570 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136028048 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 MOO 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooradian, Todd A |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing |
| Statement of responsibility, etc. |
/ Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
Pearson Education |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 384p |
| Other physical details |
ill |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matzler, Kurt |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ring, Lawrence J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
