Engel
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - Boston Irwin McGraw Hill 1994. - xv, 624p. ill. 24cm - The Irwin series in marketing .
Includes index
0256122407
Advertising
Marketing
Marketing--Management
658.82 ENG 1994
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - Boston Irwin McGraw Hill 1994. - xv, 624p. ill. 24cm - The Irwin series in marketing .
Includes index
0256122407
Advertising
Marketing
Marketing--Management
658.82 ENG 1994