Burnett
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. - Upper Saddle River, New Jersey Prentice Hall 1998. - xxvii, 659p. col. ill. 26cm
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication in marketing
658.8 BUR 1998
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. - Upper Saddle River, New Jersey Prentice Hall 1998. - xxvii, 659p. col. ill. 26cm
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication in marketing
658.8 BUR 1998