| 000 -LEADER |
|---|
| fixed length control field |
00642nam a2200193#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000006945 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132690853 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 BUR 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burnett |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing communication : an integrated approach |
| Statement of responsibility, etc. |
/ John Burnett, Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, New Jersey |
| Name of publisher, distributor, etc. |
Prentice Hall |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 659p. |
| Other physical details |
col. ill. |
| Dimensions |
26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
