| 000 -LEADER |
|---|
| fixed length control field |
00653nam a2200193#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000019940 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470051245 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 SUG 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sugarman |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America?s top copywriters |
| Statement of responsibility, etc. |
/ Joseph Sugarman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken |
| Name of publisher, distributor, etc. |
John Wiley & Sons |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 338p. |
| Other physical details |
ill. |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index p.327 - 336 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy |
| General subdivision |
Handbooks, manuals, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
