000 -LEADER |
fixed length control field |
00736nam a2200241#a 4500 |
001 - CONTROL NUMBER |
control field |
0000024214 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780495095699 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.132 DRE 2008 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Drewniany |
245 #0 - TITLE STATEMENT |
Title |
Creative strategy in advertising |
Statement of responsibility, etc. |
/ Bonnie L. Drewniany, A. Jerome Jewler. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed.. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Thomson/Wadsworth |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
332p. |
Other physical details |
ill. |
Dimensions |
26cm |
365 ## - TRADE PRICE |
Currency code |
MYR |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index |
500 ## - GENERAL NOTE |
General note |
Jewler?s name appears first on the previous edition |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising copy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising layout and typography |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jewler, A. Jerome |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book-GN |