Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: DrewnianyContributor(s): Jewler, A. JeromeMaterial type: TextTextPublisher: Boston Thomson/Wadsworth 2008Edition: 9th edDescription: 332p. ill. 26cmISBN: 9780495095699 Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 DRE 2008
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Item type Current location Call number Materials specified Copy number Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
659.132 DRE 2008 (Browse shelf) 44263 Available 0000046432

Includes bibliographical references and index

Jewler?s name appears first on the previous edition

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