Building high-tech product companies : the maelstrom effect / James E. Bowen.

By: BowenMaterial type: TextTextPublisher: Mason, Ohio Thomson/South-Western 2004Description: xvi, 223p. ill. 24cmISBN: 0538727012 Subject(s): High technology industries -- Marketing | High technology -- Marketing | New products -- ManagementDDC classification: 658 BOW 2004
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