The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / Robert W. Bly.
Material type:
TextPublisher: Mason Thomson 2005Description: xiii, 229p. ill. 24cmISBN: 0324300824 Subject(s): Advertising | Communication in marketing | Market segmentation | SellingDDC classification: 658.82 BLY 2005
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.82 BLY 2005 (Browse shelf) | Available | 0000040051 |
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| 658.816 NAG 1995 The strategy and tactics of pricing : a guide to profitable decision making | 658.816 NAG 1995 The strategy and tactics of pricing : a guide to profitable decision making | 658.816 NAG 1995 The strategy and tactics of pricing : a guide to profitable decision making | 658.82 BLY 2005 The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs | 658.82 BOO 2007 Winning sales letters | 658.82 DUN 2011 Retailing | 658.82 ENG 1994 Promotional strategy : managing the marketing communications process |
Includes index p.222 - 229
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