The marketing plan : how to prepare and implement it / William M. Luther..
Material type:
TextPublisher: New York AMACOM c2011Edition: 4th edDescription: xi, 292p ill 23cmISBN: 9780814416938 Subject(s): MarketingDDC classification: 658.802 LUT 2011 Summary: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.802 LUT 2011 (Browse shelf) | Available | 0000055543 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 LUT 2011 (Browse shelf) | Available | 0000055544 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 LUT 2011 (Browse shelf) | Available | 0000055545 |
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| 658.802 KIM 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | 658.802 KIM 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | 658.802 LUT 2011 The marketing plan : how to prepare and implement it | 658.802 LUT 2011 The marketing plan : how to prepare and implement it | 658.802 LUT 2011 The marketing plan : how to prepare and implement it | 658.802 MAR 1997 Marketing visions | 658.802 MAR 1997 Marketing visions |
Includes bibliographical references and index
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
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