Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan.

By: Sudharshan, DevanthanMaterial type: TextTextPublisher: Englewood Cliff, New Jersey Prentice Hall 1995Description: xvii, 446p ill 24cmISBN: 0024182648Subject(s): Competition | Marketing -- Management | Strategic planningDDC classification: 658.8 SUD 1995
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