Strategic marketing management cases / David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston Irwin McGraw-Hill c1999Edition: 6th edDescription: xvi, 624p. col. ill. 25cm 1 diskette (3 1/2in)ISBN: 0256261253Subject(s): Marketing -- Case studiesDDC classification: 658.802 CRA 1999
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 CRA 1999 (Browse shelf) | 16277 | Available | 0000017354 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 CRA 1999 (Browse shelf) | 16278 | Available | 0000017355 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 CRA 1999 (Browse shelf) | 16279 | Available | 0000017356 |
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| 658.802 COH 1998 The marketing plan | 658.802 CRA 1997 Strategic marketing | 658.802 CRA 1997 Strategic marketing | 658.802 CRA 1999 Strategic marketing management cases | 658.802 CRA 1999 Strategic marketing management cases | 658.802 CRA 1999 Strategic marketing management cases | 658.802 CRA 2009 Strategic marketing |
Includes bibliographical references and index
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