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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente..

By: Parente, DonaldMaterial type: Text

TextPublisher: Mason,Ohio Thomson-South-Western c2006Edition: 4th edDescription: xxvi,400p. ill. 24cmISBN: 9780324322712 Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.113 PAR 2006

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Item type	Current location	Call number	Materials specified	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	659.113 PAR 2006 (Browse shelf)		Available		0000051273

Includes index.

Include index.

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