Imms
Qualitive market research / Mike Imms and Gill Ereaut. - London Sage 2002. - xv, 136p. ill. 24cm - Qualitative market research (QMR) .
1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle Includes index p.(133) - 136 The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice.
0761972722
Marketing research
Marketing research--Methodology
Qualitative research
658.83 IMM 2002
Qualitive market research / Mike Imms and Gill Ereaut. - London Sage 2002. - xv, 136p. ill. 24cm - Qualitative market research (QMR) .
1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle Includes index p.(133) - 136 The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice.
0761972722
Marketing research
Marketing research--Methodology
Qualitative research
658.83 IMM 2002