| 000 -LEADER |
|---|
| fixed length control field |
01284nam a2200265#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000011710 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761972722 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 IMM 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Imms |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Qualitive market research |
| Statement of responsibility, etc. |
/ Mike Imms and Gill Ereaut. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Sage |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 136p. |
| Other physical details |
ill. |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Qualitative market research (QMR) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index p.(133) - 136 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ereaut, Gill |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
