Qualitive market research / Mike Imms and Gill Ereaut.
Material type:
TextSeries: Qualitative market research (QMR)Publisher: London Sage 2002Description: xv, 136p. ill. 24cmISBN: 0761972722 Subject(s): Marketing research | Marketing research -- Methodology | Qualitative researchDDC classification: 658.83 IMM 2002
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28738 | Available | 0000029953 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28739 | Available | 0000029954 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28740 | Available | 0000029955 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28741 | Available | 0000029956 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28742 | Available | 0000029957 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28743 | Available | 0000029958 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.83 IMM 2002 (Browse shelf) | 28744 | Available | 0000029959 |
1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle
Includes index p.(133) - 136
The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice.
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