Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublisher: Boston Irwin McGraw Hill 1994Description: xv, 624p. ill. 24cmISBN: 0256122407Subject(s): Advertising | Marketing | Marketing -- ManagementDDC classification: 658.82 ENG 1994
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.82 ENG 1994 (Browse shelf) | 15509 | Available | 0000016562 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.82 ENG 1994 (Browse shelf) | 15510 | Available | 0000016563 | ||
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Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 658.82 ENG 1994 (Browse shelf) | 15511 | Available | 0000016564 |
Includes index
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