The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America?s top copywriters / Joseph Sugarman.

By: SugarmanMaterial type: TextTextPublisher: Hoboken John Wiley & Sons 2007Description: xix, 338p. ill. 24cmISBN: 9780470051245 Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.1 SUG 2007
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